top of page
74003581-001.jpg

Channel Performance

Grocery has transformed significantly over the last 30 years, and ID sales are one of the most interesting and insightful measures for gauging which retailers and which channels are winning or losing.  â€‹Channel performance differences were smaller before Covid, but during and after Covid, these gaps have grown and tell us what consumers value today.​

Grocery Channels

Overall ID Sales have softened in Q2, dropping from an average of 3.9% to 2.7%.  The decrease is due largely to the high flyers who were finding it challenging to lap such strong numbers.

​

Premium, which includes Sprout's and Natural Grocers, is a small percent of overall sales, but they have been growing close to double digits in the previous two quarters so it is not surprising to see them drop to a paltry 8.8% growth YOY 

​​

Warehouse, which includes Costco, BJ's, and Sam's Club have also been growing at about 6% or higher the last three quarters but dropped to 4.7% in Q2.​​

 

Walmart, who is their own channel, continues to grow their ID Sales at about 4.5% which is amazing when thinking about their size.

​

The Q2 winners are Discount and the Supermarket channel.  Supermarket has really rebounded in the last two quarters after falling into negative territory for the previous three quarters.  This does suggest that shoppers are visiting their local supermarket a bit more than previous quarters.

​

_______________________________

​

​​​​

All Supermarket's ID Sales have been trending up and all were up in Q2 except for Spartan Nash who was recently purchased by private equity.  Publix continues to lead the way, up 6% in Q2.  Kroger, who was struggling six months ago, has put together two nice quarters in a row.

​

Ahold/Delhaize, who does not get much coverage, has grown ID Sales even faster than Kroger and is likely taking share.

​

Weis is the little train that could with ID sales trending at a consistent 2%-3%.

​​

Channel_ID_Sales.png

ID Sales by Channel

Channel_ID_Supermarket_Sales.png

ID Sales Supermarket Channel

Dollar/Discount = Dollar General and Grocery Outlet

​

Member Warehouse = Costco, BJ's Warehouse and Sam's Club

​

Premium = Sprout's and Natural Grocer

​

Supermarket = Publix, Kroger, Ahold Delhaize, Albertsons

bottom of page