Better decisions under uncertainty
Grocery retail is hard. Margins are thin and conditions change quickly so wrong assumptions can compound.
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After seeing clients struggle, we developed an app that helps retailers understand what is happening, set clear direction, and adjust rapidly as reality unfolds
Today's market moves faster than the budget
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Many grocery retailers face flat unit growth, unpredictable input costs, and constant pricing pressure. The result is a widening gap between what the plan said and what actually happens.
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This gap forces:
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sudden price changes
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rushed cost cuts
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delayed investments
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uncomfortable surprises
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Traditional forecasting and annual budgets weren’t built for this level of complexity and volatility.
From Reacting to Steering
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Complexity started to accelerate after the Great Recession, but as we are keenly aware, Covid took complexity to another level. Many are on their heels and looking for ways to get out in front. Our app is intended to help.
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See pricing clearly
Given expected food inflation, costs, and demand, know whether you’re priced too high or too low — and what that means for margin and income.
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Manage budget gaps early
Spot likely shortfalls months ahead, when small adjustments still work.
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Balance share and profit
Understand the trade-offs between growth and profitability before the quarter is gone.
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Set the tone for the next six months
​​​​Should we be aggressive and play offense or should be cautious and play defense​
We help navigate uncertainty with a confident view of the next six months
derivzero combines economic data with your sales, pricing, and cost data to forecast the next six months of:
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Units
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Revenue
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Costs
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Gross margin
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Net income
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Together — not in isolation.
​The interactive app allows executives to quickly visualize and understand what happened over the last year and what is likely to happen in the next six months. ​
How it works
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Simple steps:
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We ingest your internal data (sales, prices, costs)
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We layer in external drivers (supply chain prices, inflation, and household incomes)
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We produce a rolling six-month forecast of revenue, units, visits, margin, and income
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We show what changes when you adjust prices, cost, or inflation
No black boxes - clear visuals of driver impacts, forecast accuracy, and uncertainty
Just a forward financial picture you quickly view and use to help answer key questions.
Designed for grocery retail finance and marketing leaders
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Built for CFOs and finance teams who need to:
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protect margins
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manage cash flow
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support commercial decisions
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and keep plans aligned with reality
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Built for CMOs and marketing teams who need to:
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maintain and grow share
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keep prices competitive
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drive unit volumes