Better decisions under uncertainty
Grocery retail is hard
Margins are thin and conditions change quickly which complicates financial planning ​
From Reacting to Steering
Complexity started to accelerate after the Great Recession, but Covid took it to another level. Many are on the back foot and looking to get out in front
See pricing clearly
Know whether you are priced to high or low - what does that mean for revenue and margins
​Manage budget gaps early
Spot likely shortfalls months ahead, when small adjustments still work​
​​Balance share and profit
Understand the trade-offs between growth and profitability before the quarter is gone
Set the tone
​​​​Should we be aggressive and play offense or should be cautious and play defense
Understand what drives the business
Is the current situation due to external factors like the economy or things happening in store or online?
Attribution
Simply understanding why sales are up or down is not so simple. There are multiple factors weighing on those numbers simultaneously
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If the drivers are not clearly understood, then it increases the likelihood that retailers are creating plans and taking action based on faulty assumptions
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Simplify Planning
Too much data and not enough insight is creating unnecessary noise and planning complexity
Our app improves information processing and decision quality ​​
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Sets a clear baseline to confidently understand performance
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Visually shows connections and trade-offs
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Understands what is important so users can quickly view and shape key decisions
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Builds trust by continually evaluating the accuracy of past forecasts
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Leverages ML/AI to learn and evolve
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How it works​​​
​​​Simple steps:
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We securely ingest your internal data (sales, prices, costs)
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We layer in external drivers (supply chain prices, inflation, and household incomes)
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We produce a rolling six-month forecast of revenue, units, visits, margin, and net income
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We show what changes when you adjust prices, cost, or inflation
No black boxes - clear visuals of driver impacts, forecast accuracy, and uncertainty
Just a forward financial picture you quickly view and use to help answer key questions.
Designed for grocery retail finance and marketing leaders
​Finance teams who need to:​
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protect margins
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manage cash flow
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support commercial decisions
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and keep plans aligned with reality​​
​Marketing teams who need to:​​
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maintain and grow share
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keep prices competitive
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drive unit volumes