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Grocery Market Navigator​

A forecast system and financial simulator built for grocery retail

The financial simulation tools business leaders learned in graduate school — rebuilt for the complexity of modern grocery retail.

 

Grocery Market Navigator gives your CFO and CMO a shared, six-month view of where the business is headed and a simulator to shape where it goes.

The Grocery Market Navigator focuses on the decisions that matter:

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  • How is the business performing and why?

  • What are the key performance drivers and why?

  • Are we priced too high or too low — and by how much?

  • What price level stabilizes units versus maximizes margin?

  • What cost changes are required to support current pricing and demand?

  • When does it make sense to play offense versus protect the downside?

 

The goal isn’t perfect prediction.  It’s confidence in how to trade share and margin as conditions move.  It is the confidence to make marginal adjustments before they become painful decisions.

What the Grocery Market Navigator shows

Rolling 6-Month Forecast for key financials

Revenue, units, visits, gross margin, and net income. Updated as market conditions change. Six months is the horizon executives can trust — far enough to act, close enough to get right.

How External Drivers impact the financials

Inflation, supply chain costs, and household income trends layered alongside your internal data. The external forces shaping your business are finally visible inside your forecast.

How price and costs change performance

Adjust prices, variable costs, and fixed costs with interactive sliders. Every change updates the full financial picture simultaneously. See the trade-offs before you decide.

Forecast Accuracy Tracking

Every forecast measured against what actually happens. You see where it was right, where it was wrong, and why. Trust built through performance — not assumed.

Shows how units respond to price changes at a point in time or over time
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Defines how gross margin and net income have evolved in response to different price levels over time

Understanding how price impacts margins

Sets lower and upper limits on price

The app uses historical data and best-in-class models to set the optimal price range

Defining optimal price range

Financial simulator allows users to adjust prices and costs to understand how they will impact the financials

Scenario planning

Eric Karlson
erickarlson@derivzero.com
916.406.5817

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