The App

Combines historical trends, machine learning, and internal experience to improve decision making. 

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Before the Great Recession and Covid, it was easier for the CMO and CFO to align on market share and margin targets.  Today they are often disconnected and even contentious.

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The CFO is trying to manage and grow margin while the CMO is trying to grow volumes and market share.  Unfortunately, growing margin often means raising prices which cuts into volume and share.   

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Then we toss in uncertainty around tariffs and food inflation and there are too many moving parts to confidently understand where the organization should be priced to balance margins and share.

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We created a forecast system that captures the moving parts.  It understands how changes in the economy ripple throughout the financials.  It understands how pricing changes impact units, COGS, gross margin, and EBITDA. 

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​Some of the key questions that that app can help retailers answer . . .

• Are we priced too high or too low? And if we are, by how much?

• What average price is needed to break even for units?

• Given demand, how much do I have to change fixed and variable costs to hit margin targets?

• Should we be aggressive and play offense or should be cautious and play defense?

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Having insights into these key questions six month forward is key to better planning and better performance.