Additional Services and Solutions
Most firms do one well. We do all three — and connect them
1) Analytics tells you what is happening 2) Research tells you why 3) Brand tracking tells you how the customer sentiment is evolving. Most firms specialize in one. derivzero has spent over a decade building the capability to do all three — and more importantly, to connect them into a single, compelling story that links customer perception directly to financial performance.
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That connection is usually needed to get the attention of executives and make meaningful changes.
Why Linking All 3 Matters
A Tale of Two Remodels
A regional grocer remodeled two stores. The analytics told one story. The customer research told another. Without both, the real picture was invisible.
The first store showed solid performance after the remodel — but survey research revealed customers were unhappy with the changes. The store had been repositioned upmarket. Shoppers in that middle and upper-middle income market kept coming — but they were happy with the old store and thought mistakenly that prices increased to pay for the remodel.
The second store showed declining performance after its remodel. But customer perceptions improved significantly. The store had needed a facelift and shoppers appreciated it. The performance drop came from a different place entirely — lower income shoppers assumed prices had increased and pulled back.
Two stores. Two remodels. Completely opposite dynamics — and neither was visible from a single data source. If we had only run the analytics, we would have celebrated one store and flagged the other. If we had only done the research, we would have drawn the wrong conclusions about both.
And when there are attribution vacuums, many fill in the story to fit their needs. derivzero helps close the gap between what people want and what is actually happening.
Understand what drives performance
ML Analytics
We go beyond describing data to understanding how variables connect over time. Advertising effectiveness, eCommerce impact, competitive entry, NPS linkage to financial KPIs — we use advanced time series models to isolate the signals that matter and filter out the noise.
​How are we different: Most analytics work tells you what happened. Ours tells you what caused it — and by how much.
Connect what customer say to what they do
Market Research
We combine quantitative surveys and qualitative interviews to understand consumer behavior, price and value perceptions, segmentation, and the gaps between leadership assumptions and frontline reality.
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How we are different: Survey results without a connection to performance data are hard to act on and hard to bring to the C-suite. We connect soft data directly to hard KPIs — so the insights land where decisions get made.
Know where customer sentiment is headed before it hits the financials
Brand Tracker
We track brand strength, price perception, competitive positioning, and early shifts in customer sentiment over time — and connect every metric explicitly to financial performance.
How we are different: Brand equity without a financial link is just a feeling. We make it measurable — connecting the emotional and functional dimensions of your brand directly to the KPIs that matter.
Add the forward view
Grocery Market Navigator Connection
Pair any of our services with Grocery Market Navigator — our forecast system and financial simulator — and the picture gets even richer. Research and analytics tell you what has happened and why. Market Navigator shows you where it is heading and quantifies the financial impacts.