ML Analytics

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We have spent decades uncovering patterns in data.  Our focus is on understanding relationships between multiple variables and this generally includes:

• Advertising effectiveness

• Impact of eCommerce on overall sales and units

• Impact of new competitors on individual store or overall performance

• Impact of NPS or customer satisfaction on key KPIs

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How are we different?  We use the same advanced time series models that are used in self-driving cars or used to get people to the moon and back.  These models are built to understand how different data points are connected or not over time.  It takes precise models to be able to discern small changes that often result from an ad campaign or new competitors in the market.

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Market Research: Quantitative & Qualitative

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We use a combination of quantitative and qualitative research to understand both consumers and internal teams.

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This includes:

• Customer behavior, preferences, and decision drivers

• Perceptions of price, value, and experience

• Segmentation - Needs based and/or customer behavior

• Employee perspectives on operational friction and opportunities

• Gaps between leadership assumptions and frontline reality

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How are we different?  We connect soft data from surveys with hard performance data, such as units.  Survey results without a meaningful connection to performance are hard to action upon and hard to get the attention of the C-suite

 

 

Brand Tracking & Measurement

Consumers are a moving target and we help retailers understand how their brand is perceived over time.

This includes:

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• Brand strength and differentiation

• Price and value perception

• Competitive positioning

• Early detection of shifts in customer sentiment

 

Brand tracking provides an external lens to complement internal performance metrics.

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How are we different?  We explicitly connect brand equity, the emotional connection to the business, with hard KPI data.  It helps guide decision making by internalizing both the emotional and functional aspects of the business, which are both essential for success.​​​